The outdoor media industry has recorded strong first quarter growth for 2008, with net media revenue increasing by 13% on the same period last year – up from $95.2 million to $108 million.
This follows an annual increase of 16.1% in 2007 compared to 2006, the fifth consecutive year of recorded growth by the industry.This most recent result continues the strong trend of advertisers to incorporate a greater share of outdoor media into their marketing campaigns.
All sectors recorded good increases throughout the quarter, with posters experiencing the greatest growth at 27%.
Revenue rises across the industry formats were as follows:
• Street furniture, including bus /trams stops, retail, & phone booths up 9.4%, from $37.9 million to $41.5 million.
• Large format, including billboards, super sites & spectaculars up 14.5%, from $32.1 million to $36.8 million.
• Transit, including advertising on buses and trams, taxis & railways up 15%, from $19 million to $21.9 million.
• Posters, including 6 & 24 sheets, up 27%, from $6.1 million to $7.7 million.
The Chief Executive of the OMA, Ms Helen Willoughby, said organic growth across the industry would continue throughout 2008.
“The development of new sites, coupled with the planned launch of the industry’s new audience measurement system later this year, will continue to drive the industry forward,” Ms Willoughby said.
Outdoor Media Association of Australia
www.oma.org.au
