JCDecaux chief data officer François-Xavier Pierrel will deliver the keynote address on ‘the burgeoning role of data in OOH’ at the World Out of Organization (WOO) in-person MENA [Middle East and North Africa] Forum in Dubai from February 15-17, 2023.
“Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity,” WOO said.
“At JCDecaux Pierrel supervises the Data Division's large team of data scientists, analysts and engineers. The Data Division was formed in 2018 and reports directly to the JC Decaux Executive Board.
“Pierrel began his career in the telecoms industry in 2000, working in the sales departments at 3com, Panasonic and Chicony where he contributed to their digital transitions. He joined Microsoft in 2011 as Head of Adtech solutions for France and Benelux. In 2013 he joined Facebook as Head of Marketing Science for Southern Europe, before taking over as Global Director Data, CRM & Social for Renault in 2017.”
WOO CMO Richard Saturley said: "François-Xavier is an acknowledged world expert in the field of data and we are very fortunate that he is able to join us to keynote our Science of Out of Home day at MENA.
"This amply demonstrates not just the burgeoning role of data in OOH but also the growing importance of the MENA region to big global players in advertising and media."
The World Out of Home Organization's first in-person MENA Forum will include a full programme of presentations and speakers from the region and the wider global Out of Home industry. This will be announced in the coming weeks.
The MENA Forum will commence with Introductory drinks on Wednesday February 15th, followed by a full programme of presentations on Thursday February 16th followed by dinner, before a half-day of presentations on Friday February17th.
The Forum Venue as the Habtoor Grand Resort, Al Falea Street, Jumeirah Beach Dubai, United Arab Emirates.
Click here for a Forum overview.
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies - JCDecaux and Clear Channel - as well as Ströer, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.
More information at www.worldooh.org
