HP is showing its latest wide format innovations at Visual Imact, Brisbane. As a high-profile supplier in the Australian print space, HP is demonstrating how large format printers can be used to produce quality images on a variety of materials, create smarter workflows, and accelerate sustainable design practices.
HP's recent Latex 630W is on show at Visual Impact Brisbane
HP Latex Printers have been transforming the design world with stunning, high-quality images and application versatility for 16 years. Since the introduction of the HP Latex Gen 1 water-based durable inks, the technology has evolved significantly to the HP Latex Gen 4 with reclaimed water and recycled plastics, solidifying HP’s commitment to sustainability while continuously delivering on printing quality. The introduction of solutions & services like the HP Professional Print Service Plans also signaled HP’s commitment to support business growth and efficiencies amongst their large format customers.
At Visual Impact Brisbane 2024, HP is showcasing the HP Latex 630W for the first time on its own stand, along with new software and solutions introduced at drupa 2024, including:
- Live Production Printer Remote Control: The expansion of HP’s Live Production software is a groundbreaking solution that empowers small to medium-sized print service providers (PSPs) to remotely manage their end-to-end workflow, from any PC or mobile device. Enabling unattended printing -for example, overnight, this pioneering software allows users to control devices remotely, streamline production, and achieve greater efficiency.
- Design & eCommerce software: HP Large Format is offering PSPs the opportunity to simplify the end user demand with upgrades to the award-winning Design & eCommerce software, as awarded in European Digital Press (EDP) Best Web-to-Print Solution category at drupa 2024. This allows the generating of print ready PDF files that are optimised for most common Large Format applications, such as canvas or wall covering. HP says the new functionalities also expand the compatibility to a broader range of web sites and supporting on demand quotation sales process, enabling PSPs to reach new online customers.
Craig Hardman, HP’s ANZ Country Manager for Large Format Print, comments: “In today’s fast-paced market, HP’s large format 
Craig Hardmanprinting category is at the forefront of innovation, merging streamlined workflows with sustainable practices to deliver products of outstanding quality. We are committed to reducing our environmental footprint by adopting eco-friendly inks, optimising logistics, and leveraging digital technology to ensure operational efficiency. In addition to this, HP is proud of the commitment to sustainable practices, demonstrated by the use of water-based inks, reduced environmental impact, and the creation of a comfortable working environment.”
HP products were awarded six EDP Awards in 2024 – as announced during drupa in May/June. These awards make HP the most awarded company in the 2024 EDP programme. The awards were for:
- Best Roll-to-Roll Printer > 350 cm: HP Latex 2700W
- Best Automation Solution: HP PrintOS Suite
- Best Web-to-Print Solution: HP Design & E-Commerce
- Best Webfed Printer < 550 mm web width: HP PageWide Advantage 2200
- Best Label Printer > 50 m/min: HP Indigo V12 Digital Press
- Best Cutsheet Printer B2: HP Indigo 18K Digital Press
The EDP award-winning HP Latex 2700
During Visual Impact Brisbane 2024, Jeremy Brew, Sales Enablement Strategist, HP Large Format Printing, will be hosting education sessions on printer décor and white ink. HP is predicting growth for PSPs using ‘décor’ printing and the utilisation of white ink. With these trends on the rise, HP large format printers allow decorative print to bring out colour, design, and brand identity to show extensive in-depth personalisation. This also provides printing businesses a roadmap to not only thrive in this space but generate higher revenue, widen their customer base and improve business vision.
Session 1: Trends and continued growth in printer décor ( Thursday 18th July, 2pm – 2:30pm)
Session 2: Why White Ink will 'Wow' your customers and Win you business ( Friday 19th July, 10am – 10:30am)
HP's stand at Visual Impact Brisbane is G01, with the expo running up to 4pm Fiday 18th July. Doors open at 9am each day.
