X-Rite, a Veralto Inc. company, has acquired Netherlands - headquartered Colorware B.V., the creators of MeasureColor, expanding comprehensive colour management for brand managers, pre-media, printing and packaging companies.
MeasureColor brings brand managers, premedia and print/packaging producers together in colour
X-Rite Incorporated has announced the acquisition of Dutch company Colorware B.V., a leader in converter-friendly colour management software solutions for the production of printed goods and packaging. Colorware’s flagship product, MeasureColor, has built a strong reputation in serving print production needs for both print producers and print buyers simplifying color quality control processes and workflows.
The strategic acquisition of Colorware will extend X-Rite’s ability to provide real-time colour management solutions for converters, printers, and packaging specialists, allowing for more efficient and accurate colour management.
By bringing Colorware’s expertise and solutions into X-Rite, X-Rite says it can better serve its customers with seamless, end-to-end colour management offerings.
As the packaging printing industry continues the path to digitization, mostly using inkjet engines, and workflow automation, MeasureColor’s feature-rich, user-friendly interface creates a complimentary offering for converters and brands alike. With over 3,500 existing licences worldwide, it empowers printers and packaging converters to achieve lower costs through real-time colour control at the press, while reporting conformance and quality to brand customers. The acquisition will enable X-Rite to offer a complete, integrated solution that combines its highly-regarded hardware and software with Colorware’s specialized colour management technology, designed specifically to meet the needs of printing and packaging converters.
Jeff McKeeJeff McKee, President of X-Rite says: “By bringing Colorware’s expertise and solutions into X-Rite, we can better serve our customers with seamless, end-to-end colour management offerings. Our customers need tools that are precise, user-friendly, and efficient while reducing waste and ensuring colour consistency from concept to finished product. The addition of Colorware to X-Rite will enable us to offer even greater fidelity to our customers.”
Supporting Efficient and Consistent Color Quality in Packaging
With increasing demands for faster production cycles and consistent quality in the global printing and packaging industries, the combination of X-Rite’s hardware and Colorware’s software will enable converters to meet the rigorous requirements of today’s production environments. Incorporating Colorware’s products into X-Rite’s rich portfolio of colour measurement instruments and software will provide customers with enhanced control, data integration, and the ability to achieve precise colour matches across various substrates and processes.
Erik Koldenhof, Director of Colorware B.V. says: “Joining the X-Rite team offers an incredible opportunity to explore new markets and further integrate both our technologies to bring innovative state-of-the-art MeasureColor solutions to brand owners, premedia companies and printers/converters worldwide."
