Visionary, a leading innovator in sustainable signage solutions, has launched its Visionary Green recycling program, designed to eliminate self-adhesive signage waste from landfill and create a circular economy for the signage industry. The program provides a simple, circular pathway for end-of-life signage: businesses can replace traditional PVC self-adhesive signage with Visionary’s PVC-free alternatives, return used signage materials for collection, and recycle them into sustainable products.
A key innovation of the program is GBoard, a multi-use engineered panel manufactured by saveBOARD. GBoard incorporates post-consumer signage waste alongside recycled packaging and plastics, transforming end-of-life signage into a strong, low-carbon alternative to plywood and giving the signage industry its own circular solution.
Paul Charteris, CEO of saveBOARD, says: “Our mission is to transform waste into high-performance building products. Working with Visionary to 
create GBoard has allowed us to extend this mission into the signage industry: a sector that has long needed a circular solution. Together, we’re showing what’s possible when industries collaborate to solve waste.”
Tom Matthews, Managing Director of Visionary, says: “Until now, signage waste has almost always gone to landfill. With Visionary Green and GBoard, we’re proving that every sign can have a second life. The program was created to provide a practical, industry-wide solution.”
Closing the Loop
The Visionary Green program has a simple three-step pathway:
Replace / use Visionary’s PVC-free materials instead of traditional PVC signage
Return / collect and divert used signage from landfill.
Recycle / transform waste into GBoard, ready for reuse in hoardings, displays, fit-outs, and construction.
Every panel of GBoard diverts approximately 25kg of signage and post-consumer packaging waste from landfill, reduces carbon emissions, and creates a locally made, recyclable building material designed specifically for the Signage Industry.
