The Visual Media Association (VMA) is urging all businesses across print, signage, and visual media – members and non-members – to complete a short, 30-minute survey towards securing important industry-wide metrics. The 2025 Annual Industry Metrics Survey, supported by Ricoh Australia, will remain open until 5pm on Friday 21st November.
Kellie Northwood, Chief Executive Officer, Visual Media Association, says: “This is not just a survey, it’s an industry voice, that is fact-based and united.”
“When we walk into Canberra and across State Government departments, data drives influence. The more participation we have, the more robust our voice becomes to shape legislation that affects every part of our industry.”
With significant government legislation and regulatory reviews underway across skills, sustainability, procurement, and manufacturing, the association says that industry metrics have never been more critical. The data gathered will directly support the association's lobbying initiatives and provide the metrics needed to advocate for stronger local manufacturing policies.
The 2025 Annual Industry Metrics Survey will capture essential data across: salary benchmarks and employment demographics; skills and training levels and shortages; sustainability certifications and operational practices; and customer sector breakdowns and business confidence indicators
Kellie Northwood, Chief Executive Officer, Visual Media AssociationNorthwood adds: “Our industry is one of Australia’s largest manufacturing employers, contributing nearly AUD$15billion annually and supporting thousands of regional and metropolitan jobs. To maintain our voice in policy and procurement conversations, we need verified data. So whether you’re a VMA member or not, your input strengthens the future of Australian print and packaging while also assisting your businesses in benchmarking their position across the industry.”
Results from the 2025 survey will be shared in a virtual briefing in December, followed by in-person Industry Leader Lunches held in Ricoh showrooms across Sydney, Melbourne, Adelaide, Perth, and Brisbane early in 2026. A comprehensive member report and public summary report will be released following the briefings.
Mark Moro, National Manager, Ricoh Graphic Communications Sales, Ricoh Australia, says: “Data is power; it enables businesses to make informed decisions, adapt to market challenges, and plan confidently for the future. We encourage everyone to participate and help strengthen this essential benchmarking initiative.”
