Visual Connections has recently acquired Visual Media Association’s (VMA) 50% stake in PacPrint, to assume ‘total ownership’ of the annual trade show and its associated brand equity.
With origins dating back to the early 1950s, PacPrint has earned its position as the premier trade expo in Australia and New Zealand for the print, sign and graphic arts industries
Karren Challoner-Miles, recently promoted to the position of Chief Executive Officer of Visual Connections, says: “Full ownership of the PacPrint brand and assets allows us the freedom to develop and evolve the industry’s leading trade shows to align with the ever-changing needs of both exhibitors and visitors, and to explore options to expand the brand into other exciting areas and opportunities.”
“We have been watching the evolution of trade shows – both locally and globally, and within our own industry and in other sectors – and we remain convinced of their relevance and value going forward. We know that industry expos need to evolve to deliver strong ROI for exhibitors while providing visitors with the information, ideas, inspiration and connections they need to build their business success. That’s always been our primary focus as the shows’ organiser, and will continue to be so under our ownership.”
With origins dating back to the early 1950s, PacPrint has earned its position as the premier trade expo in Australia and New Zealand for the print, sign and graphic arts industries, always striving to represent the latest industry technologies and innovations and to provide opportunities for sales, networking and education.
Challoner-Miles confirmed Visual Connections’ confidence in the ongoing relevance and value of trade shows to both suppliers and industry businesses, adding that the leading industry suppliers association ‘strongly believes that trade shows provide opportunities for business, learnings and inspiration which simply can’t be delivered via other channels’.
