CPH Group, one of Australia’s longest-established suppliers to the signage and wide-format print industry, has announced it has rebranded as ProGrafik, marking a significant new chapter for the Australian-owned and operated business.
The rebrand reflects the company’s evolution into a modern, national trade supplier, bringing more than 60 years of industry experience under a name that more clearly represents its professional customer base and its focus on quality, performance and reliability.
While the name is changing, ProGrafik will continue to operate with the same ownership, team, product range and service model that customers know.
CEO Tristan Hornsey says the new name reflects the company’s evolution from a family hardware and paint store in the 1940s into a national supplier trusted by printers, signmakers and installers.
Hornsey says: “This new ProGrafik brand gives us a fresh and focused identity: one that matches our ambition, our expanding product range and the support we provide to customers across the country. It also aligns with our ongoing investment in product development, including a new range of ProGrafik-branded products, as the business continues to expand its footprint and support the evolving needs of the industry.”
Importantly, the rebrand does not impact existing customer relationships, pricing, ordering processes or account management. Customers will continue to deal with the same team, using the same systems – albeit with an improved digital ordering facility – and with the same commitment to dependable service and long-term partnerships.
Check out the new ProGrafik website here
