Promising a ‘new concept, new vision and new opportunities’, Visual Connections has announced that the Sydney Showground will be the venue for a ‘re-imagined’ Visual Impact Conference & Expo, now officially locked in for 2nd to 4th September 2026 ‘to avoid clashes with other premier global industry events’.
Visual Connections Executive General Manager, Karren Challoner-Miles, says: “This will be a tightly focused show, designed to bring the best of the world’s innovations in digital, wide-format and textile printing; engraving, routing and laser cutting; conventional, digital and illuminated signage; promotional gifts, awards and trophies, and more, to the iconic Showgrounds Dome.”
“The daily program for the co-located Conference will also bring together information and insights which will inform and equip business owners to understand the global market, identify opportunities, learn about Australian and international sustainability requirements, and capitalise on emerging markets and new technologies.”
Visual Impact Conference & Expo 2026 will be at the Sydney Showground
Confident that the event will attract upwards of 4,000 visitors, Challoner-Miles is quick to acknowledge the challenges associated both with exhibiting at and attending industry events like this one: “It’s hard to get away from the workplace; time is tight, and money tighter. On the supplier side, marketing budgets are slim, and trade shows take a real commitment in terms of stand builds, staff allocations and promotion.”
Visual Connections Executive General Manager, Karren Challoner-Miles“But it is imperative for business owners to keep pace with technological changes, evolving trends and new market opportunities if they want to build success and stay ahead of their competition. And, as show organisers, the onus is on us to deliver an event that is sharper, more focused and more valuable than ever before, to make sure that our exhibitors can maximise the value of every square metre of space, and every moment they spend on stand.”
Well-regarded as the leading expo in Australia for the sign, graphics and visual communications sector, the Visual Connections events team says that it is ‘already fielding enquiries from exhibitors keen to be among the first to confirm a prime position at Visual Impact 2026'. Challoner-Miles says that they are also seeking expressions of interest from potential expo/conference sponsors and from speakers interested in presenting a keynote address or seminar session.
