Edale, a Canon company enjoying international renown for its design and engineer printing and converting solutions for the packaging industry,has appointed Rob Brown as Sales & Marketing Director, to lead the company’s worldwide sales operations, marketing strategy, and channel partnerships.
Rob Brown comes to Edale with a strong track record in building high-performance sales teams and bringing complex technical solutions to market
Charged with driving more growth across the label and folding-carton segments. Brown joins at a pivotal moment for Edale as it readies the launch of its refreshed CartonLine and LabelLine ranges in 2026. Lachlan Buirds, Edale Managing Director, says: “We’re preparing for a major 2026 push with our new platforms and Rob’s role will be key to shaping our global go-to-market strategy for the CartonLine and LabelLine ranges.”
“His track record in building high-performance sales teams and bringing complex technical solutions to market aligns perfectly with our ambition.”
The track record Buirds refers to includes almost three decades of relevant experience, most recently as Sales Director NW Europe and Export at OKI Europe. Brown has also held senior roles focused on driving customer, market and application understanding, leading to sustainable success.
Brown adds: “Edale is perfectly positioned to help customers future proof their business for where the market is heading: more automation, more single-pass capability, and more converters broadening their offering across labels and cartons,”
“I’m excited to help shape a global strategy that turns Edale’s technology into real competitive advantage for our customers.”
